I just reinstalled my machine recently and have not five minutes ago tried to run an mov file for the first time since.
Went to download Quicktime from Apple and it forces you to also download iTunes. Now iTunes isn’t evil I use it on Mac Mini, but if you do not want it or need it then why download it?
Found it here.
Now forwards you to: http://www.apple.com/quicktime/download/win.html where you have a choice of with or without iTunes.